The Brief
Operate Drinks is a revolutionary beverage brand aiming to disrupt the industry with their unique range of drinks. The goal was to produce compelling and impactful social media content for Operate Drinks, leveraging Voltage studio’s expertise in Creative Content.
Objectives
1. Increase brand awareness among target audience.
2. Showcase the unique selling propositions (USPs) of Operate Drinks.
3. Drive audience engagement and community building.
4. Encourage product trials and repeat purchases.
Content Types
– Reels: 15-30 second engaging video snippets that highlight the drink’s features, testimonials, and lifestyle shots.
– Photography: High-quality images of the product, either standalone or with lifestyle elements.
Videography (Content Ideas)
1. Behind-the-scenes: A look into how Operate Drinks are made.
2. User Testimonials: Real people giving real reviews.
3. Recipe Videos: Unique ways to enjoy Operate Drinks.
4. Lifestyle Videos: How Operate Drinks fit into an active, healthy lifestyle.
Photography (Content Ideas)
1. Product Shoot: Clean, minimal shots that focus on the product.
2. Lifestyle Shoot: Images of the product in real-life settings.
3. User-generated Content: Curated posts from consumers who love Operate Drinks.
The Outcome
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