The Brief
The objective was to elevate Growth Virality’s social media presence, particularly on Instagram, to drive brand awareness, customer engagement, and conversion. Given the brand’s focus on business growth, entrepreneurship, and marketing tips, the content should reflect expertise, innovation, and actionable insights.
Audience: Entrepreneurs, Small Business Owners, Marketing Professionals.
Goals: 1. Increase Instagram followers by 25% in the next quarter, 2. Boost engagement rates by 15% on all posts, 3. Drive 10% more traffic to the website via Instagram in the next 60 days.
Content Pillars:
- Educational Tips: Posts that offer actionable business and marketing tips.
- Success Stories: Case studies or testimonials showcasing business growth.
- Interactive Content: Polls, quizzes, and Q&A to foster community interaction.
- Behind-the-scenes: Showcasing the working culture or process.
Key Performance Indicators (KPIs): Follower growth rate, Engagement rate, Click-through rate to the website, Leads generated through Instagram.
The Outcome
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